When a representative from a sporting goods manufacturer approaches a team about a new helmet design, he or she is practicing ...

1. Advertising

2. Personal selling

3. Sales promotion

4. Publicity

Answer

Correct option is A: Advertising

Explanation

These are any methods applied to communicate about the promotion of a product aiming at inducing potential consumers to purchasing the product. This process is the lure that attract new customers to the product of the business. This art ensures product awareness is maintained and potential buyers are built.