In a SWOT analysis, potential internal weaknesses are harmful when they identify all key areas that require improvement. Weaknesses focus on the absence of certain strengths, including absence of an Internet marketing plan, damaged reputation, problem areas for service, outdated technology, and employee issues.

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Business

19 October, 08:03

In a SWOT analysis, potential internal weaknesses are harmful when they identify all key areas that require improvement. Weaknesses focus on the absence of certain strengths, including absence of an Internet marketing plan, damaged reputation, problem areas for service, outdated technology, and employee issues.

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Jayla Christian · Answer 1

That statement is true.

Explanation:

"Key areas" of the business refers to business activities that directly related in core business operation. These activities are the one with most influence in determining how much products the companies able to sell to the consumers.

Internal weakness in SWOT analysis refers to consist of the things from within the company that can create some sort of damage to the company's operation if not taken care of.

Leaving internal weakness unfixed with heavily damage the productivity of company. Not only that, it could also damage the market's perception toward the company. When the customers have completely lost faith in the quality of company's product, there is almost nothing the company can do to fix it.