A pizza company that was entering the Denver market for the first time ran a promotion offering two pizzas for the price of one if customers brought in the torn-out phone directory ad of its competition. This is an example of which of the 5 Ps of Strategy

Question

Ella Day

Business

12 March, 17:56

A pizza company that was entering the Denver market for the first time ran a promotion offering two pizzas for the price of one if customers brought in the torn-out phone directory ad of its competition. This is an example of which of the 5 Ps of Strategy

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Corbin Vasquez · Answer 1

Penetration Strategy

Explanation:

If a pizza company that is entering the Denver market for the first time runs a promotion offering two pizzas for the price of one, this is an example of Penetration Strategy

Penetration pricing is a pricing strategy where at the beginning (during product launch), product prices are intentionally set low in the bid to attract customers and gain a share of the market. On the long run certain of the existing customers will be loyal to the introduced brand.