After the purchase of a new car, Johanna Morales had the feeling that she made an awful mistake in terms of paying too much for the car. Johanna is suffering from:

Question

Joel Buchanan

Business

20 June, 15:06

After the purchase of a new car, Johanna Morales had the feeling that she made an awful mistake in terms of paying too much for the car. Johanna is suffering from:

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Answers (1)

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Anton · Answer 1

Cognitive dissonance

Explanation:

Cognitive dissonance is a concept of social psychology and is described as the discomfort which is felt by a person who is having conflict in values and ideas. The people in this state feel guilt, embarrassment and anger. There is a motivational drive in humans to reduce the dissonance.

Leon Festinger developed theory of cognitive dissonance to predict and explain the peoples reaction to various situations. This theory states that people have prejudice to get agreement between what they expect and the reality.