Some theorists have proposed a model that focuses on studying consumer goals as a way to explore attitude formation. According to this model, what consumers believe they have to do to attain their goals would also be part of any evaluation of attitudes. Which of the following theories would be most closely linked to the statements above?

A) theory of reasoned action

B) theory of trying

C) theory of direct response

D) rejection theory

Option A

Explanation:

The rational behavior hypothesis works at understanding the connection inside human influence among beliefs and behaviors. This is used primarily to determine how people will respond depending upon existing pre-existing behaviors and behavioral expectations.

The choice of an person to participate in a certain action is focused on the consequences that would result from undertaking the conduct that the person assumes.