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11 January, 12:50

Using a single marketing plan to reach as many consumers as possible is

a. market share

b. mass marketing

c. market segmentation

d. niche marketing

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Answers (1)
  1. 11 January, 12:57
    0
    The answer is mass marketing. The use of "mass" implies a large body which definitely fits with the notion of reaching "as many consumers as possible."

    Market share and market segmentation are not marketing plans.

    Niche marketing would not fit; niche refers to something specific.
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