In 1998, the Canadian Magazine Publisher's Association (CMPA) predicted the demise of many Canadian magazines because the World Trade Organization (WTO) made it legal for U. S. publishers to introduce product into the Canadian market, without incurring the start-up costs involved in launching a new magazine. By using split-run magazines (modifying the U. S. edition so they contain Canadian ads), U. S. magazine publishers could offer lower rates to advertiser and sell the magazines for less money than Canadian publishers could. According to the CMPA, the U. S. magazine publishers would be engaged in:

Question

Tessie

Business

7 September, 03:35

In 1998, the Canadian Magazine Publisher's Association (CMPA) predicted the demise of many Canadian magazines because the World Trade Organization (WTO) made it legal for U. S. publishers to introduce product into the Canadian market, without incurring the start-up costs involved in launching a new magazine. By using split-run magazines (modifying the U. S. edition so they contain Canadian ads), U. S. magazine publishers could offer lower rates to advertiser and sell the magazines for less money than Canadian publishers could. According to the CMPA, the U. S. magazine publishers would be engaged in:

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Carl Kaiser · Answer 1

Dumping

Explanation:

This term is used in international trading where a company or country exports a large product at a price lower in the foreign importing market than the price in the exports domestic market and this action usually endangers the economic viability of local product manufacturer in the importing nation.