You are product manager for a company that manufactures copy machines for offices. Therefore, you will most likely

a. ignore not-for-profit businesses.

b. use consumer advertising to reach as many people as possible.

c. eliminate government organizations as a potential target market.

d. use both personal selling and advertising.

Question

Marina Hancock

Business

9 June, 18:48

You are product manager for a company that manufactures copy machines for offices. Therefore, you will most likely

a. ignore not-for-profit businesses.

b. use consumer advertising to reach as many people as possible.

c. eliminate government organizations as a potential target market.

d. use both personal selling and advertising.

+1

Answers (1)

Know the Answer?

Braylon Mann · Answer 1

The correct answer is d. use both personal selling and advertising.

Explanation:

Advertising and personal sales are very related business processes that constitute the volume of a company's activity in marketing and promotion. Advertising and personal sales are methods used by companies to convey the benefits of their brand, product and services to the market. However, they are different views of marketing.