Before beginning this exercise, you will need to read the Airbnb case. You will also need to review concepts in Chapter 1. The following questions will be covered in this exercise: How would you illustrate and compare the business models for Airbnb, large hotels chains such as Marriott and Hilton, and bed & breakfast operators? Use the example chart in the textbook for business models as a guide (Concepts & Connections 1.1). What are the general strengths and weaknesses of large hotel chains such as Marriott and Hilton, bed & breakfasts, and Airbnb? Explain how you would compare and contrast those businesses. In what ways has the lodging consumer changed, and how does Airbnb's customer value proposition meet this change? What key factors may determine the success or failure of Airbnb? What recommendations would you make to Airbnb to improve its competitiveness in the accommodation market while mitigating any current and future
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