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6 June, 08:32

Value-based marketing requires that firms charge a price that customers perceive as giving them a good value for the product they receive. true false

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  1. 6 June, 08:57
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    True

    Explanation:

    Value-based marketing is a shift from product centered to customer centered approach. Customer values and ethics are the primary drivers of this strategy.

    When value - based pricing is done, the customer's perception of the value of goods and services is taken into consideration.

    This is different from basing price on product cost or historical price.
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