Melinda hates using liquid laundry detergent. She heard about Tide Pods from a friend and did some research. She likes what she learns, but she is concerned about all the incidents where children have accidentally swallowed the pods. She has two young children herself. Melinda begins weighing the pros and cons of Tide Pods versus the liquid laundry detergent. Melinda is in what stage of the product adoption process?

Question

Dax

Business

12 May, 23:28

Melinda hates using liquid laundry detergent. She heard about Tide Pods from a friend and did some research. She likes what she learns, but she is concerned about all the incidents where children have accidentally swallowed the pods. She has two young children herself. Melinda begins weighing the pros and cons of Tide Pods versus the liquid laundry detergent. Melinda is in what stage of the product adoption process?

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Answers (1)

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Jabari Cobb · Answer 1

Evaluation stage

Explanation:

The evaluation stage of the product adoption process is when consumers balance all the pros (positive characteristics) of consuming one new product with cons (negative characteristics) of doing it. Consumers will finally decide to purchase new products only if the pros outweigh the cons.

The next step is the trial stage where customers test the new products and determine if they satisfy their needs or not.