Singh's marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

Question

Payton Larson

Business

19 June, 15:23

Singh's marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

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Answers (1)

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Keith Hayes · Answer 1

First we add the options.

A. The quality of the ad will ensure the ad's cost-per-click will be reduced by at least 40%.

B. The higher expected click-through rate will lead to a higher Ad Rank.

C. The ad will lead to a higher cost-per-click for the advertiser.

D. The advertiser will receive more bids in the auction.

Explanation: The correct option is B.

The higher expected click-through rate will lead to a higher Ad Rank.

When using Google Ads and an Ad has received many clicks, this will push up the Ad in the Ad rank because of the higher expected click-through rate.