What is form utility and what is place utility

Form

Form refers to the product or service you offer your customers. Your marketing team carries out research into customer needs to develop a specification for a product or service. Your product development team can then develop a product or service that meets customers’ needs and provides your customers with important business benefits such as lower costs, improved productivity, easier installation or stronger competitive advantage. Your marketing team is creating utility by transforming customers’ needs into product or services that deliver added value.

Place

The utility of place refers to the availability of a product or service in a location that is convenient to your customers. In business marketing, place can refer to the convenience of your distribution channels or direct sales operations. By improving the utility of place, you are ensuring that your customers will find it convenient to buy your product. If you market services, you can improve utility for your customers by developing self-service facilities on your website, for example. Customers can find answers to straightforward technical problems or post questions on a forum where your team or other customers can provide answers