Ask Question
BusinessBusiness
16 April, 13:23

Advertisements for hygiene products such as toothpaste and mouthwash tend to feature doctors as spokespersons endorsing the products. Consumers perceive these doctors to possess a substantial knowledge on health and hygiene. Which of the following characteristics of the message source is represented by this example?

A. Expertise

B. Perception

C. Congruity

D. Visibility

+1
Answers (1)
  1. 16 April, 13:52
    0
    A. Expertise

    Explanation:

    Advertising is the use of paid messages to communicate with the end-users of a product or service. Advertising seeks to create or increase the demand for goods and services. It informs consumers of the features and benefits of using a particular product, thereby enticing them to buy.

    Sometimes marketers get experts or professionals to endorse a product or a service as a way of advertising. When an expert or a satisfied customer vouch for the effectiveness of a product, customers tend to get convinced. The advert achieves its purpose of increasing sales.
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “Advertisements for hygiene products such as toothpaste and mouthwash tend to feature doctors as spokespersons endorsing the products. ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers
You Might be Interested in
Give a real life example of mitigating a risk, avoiding a risk, transferring a risk and retaining a risk.
Answers (1)
Which of the following is not true about loan amortization in a given loan? A. Both the interest payment and principal payment will be identical every period B.
Answers (1)
Reengineering is needed when an organization a. is in the early stages of the business life cycle. b. is dominant in its market. c. wants to implement a diversity program. d. wants to improve employee morale. e. recognizes entropy.
Answers (1)
The owner, Marcus James, withdrew $3,000 from the business for personal use. What is the journal entry the company should record?
Answers (1)
Saturn Systems Inc., which is headquartered in the United States, has its production plant located in a less-developed country where working conditions are poor.
Answers (1)
New Questions in Business
A home improvement firm has quoted a price of? $9,800 to fix up? eric's backyard. five years? ago, eric put? $7,500 into a home improvement account that has earned an average of? 5.25% per year.
Answers (1)
A budget surplus a. exists when government spending is greater than tax revenues. b. causes government debt to increase. c. occurs when the government has debt equal to zero. d. reduces the government's debt.
Answers (1)
Monique was looking for a venue for her wedding reception. When she visited one potential location, she noticed that the landscaping was not complete, and there was stained carpet in the lobby.
Answers (1)
A monthly fixed rate mortgage payment--- A. could change. B. never changes. C. increases annually. D. decreases annually.
Answers (1)
On December 31, Carmack Company received a $215 utility bill for December that it will not pay until January 15. The adjusting entry needed on December 31 to accrue this expense is: 1. Debit Utilities Expense $215; credit Accounts Payable $215. 2.
Answers (1)
Home » Business » Advertisements for hygiene products such as toothpaste and mouthwash tend to feature doctors as spokespersons endorsing the products. Consumers perceive these doctors to possess a substantial knowledge on health and hygiene.
Sign Up Forgot Password?