A number of yogurts are marketed under the Duncen brand, including Duncen All Natural, Duncen Fruit on the Bottom, Duncen Light & Fit, DunActive, and Dun-o-nino. The large variety of yogurts under the Duncen brand is an example of a:

a. brand equity

b. product item

c. product mix

d. promise index

Question

Gerald Knapp

Business

25 July, 23:32

A number of yogurts are marketed under the Duncen brand, including Duncen All Natural, Duncen Fruit on the Bottom, Duncen Light & Fit, DunActive, and Dun-o-nino. The large variety of yogurts under the Duncen brand is an example of a:

a. brand equity

b. product item

c. product mix

d. promise index

+5

Answers (1)

Know the Answer?

Jaron Holland · Answer 1

The correct answer to the following question is option C) product mix.

Explanation:

Product mix (which is also know as product assortment) can be defined as the collection of all the products that company is offering for sale under its brand name. In the given question, company is selling number of product lines like Duncen all natural, duncen fruit on the bottom, duncen active, dun - o - nino under its duncen brand to the customers.

A number of yogurts are marketed under the Duncen brand, including Duncen All Natural, Duncen Fruit on the Bottom, Duncen Light & Fit, DunActive, and Dun-o-nino. The large variety of yogurts under the Duncen brand is an example of a:a. brand equityb. product itemc. product mixd. promise index