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26 October, 14:12

The "she's mercedes" campaign targeted a segment of the luxury car market based on what segmentation method?

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  1. 26 October, 14:33
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    The "She's Mercedes" campaign used demographic segmentation to target the female sub-population of the luxury car market. Demographic segmentation is a marketing strategy wherein demographic characteristics such as age, race, or gender are used to market to a specific group within the population.
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