Hayden has a plan to launch what he believes is an exciting new product line, but he knows that if he is going to get his boss's support, he needs to appeal to facts rather than emotion. Therefore he puts together a detailed proposal showing sales, marketing research, cost-benefit analyses of potential product launch strategies, and other support data. Hayden is using an influence tactic known as
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Home » Business » Hayden has a plan to launch what he believes is an exciting new product line, but he knows that if he is going to get his boss's support, he needs to appeal to facts rather than emotion.