Marketing research refers to A. the process of systematically collecting and analyzing information in order to define a marketing problem. B. the use of information technology to find objective solutions to a marketing problem. C. the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions. D. the use of subjective data such as interviews and observation to complement empirical data obtained through the use of information technology. E. the science of using observable human behavior in order to identify and solve marketing problems.

Answer: c. the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions

Explanation: Marketing research is referred to as the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions. It is also defined as the process or set of processes that links the producers, customers, and end users to the marketer through information, and is aimed at determining the viability of a new service or product. It therefore allows businesses discover their target market, obtain opinions and feedback about interests and preferences in a product or service from consumers.