The group of runners that finished behind Usain Bolt was closely bunched and were said to have competitive parity. Burger King and Wendy's have a similar market share in the 5% range. Which of the following likely underlies the comparative parity of these firms? Multiple Choice

1. They both target a similar customer base.

2. Their drive-through performance is poor.

3. They both compete against McDonald's.

4. They are primarily focused on hamburgers.

5. They have similar strategic resources and strategies.

Question

Bryan Maynard

Business

3 December, 22:20

The group of runners that finished behind Usain Bolt was closely bunched and were said to have competitive parity. Burger King and Wendy's have a similar market share in the 5% range. Which of the following likely underlies the comparative parity of these firms? Multiple Choice

1. They both target a similar customer base.

2. Their drive-through performance is poor.

3. They both compete against McDonald's.

4. They are primarily focused on hamburgers.

5. They have similar strategic resources and strategies.

+3

Answers (1)

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Valerie · Answer 1

5. They have similar strategic resources and strategies.

Explanation:

To have competitive parity among two firms, it is essential that they are trying to reach the same goal, while they are at the same level in achieving that. Also, it is important to only compare firms that can have comparable resources.

For example, it isn't enough just to have a similar customer base to determine a competitive parity among two firms. They have to possess the same strategic goal and resources. In this case, the two restaurant chains have to be of comparable size and presence, with the same strategic goal.