Starlight Movies markets its DVDs and Blu-rays online. Recently, Starlight adopted a new program that offers their current customers free rentals if they encourage their friends to visit Starlight's website. What does this promotional program represent?

Customer loyalty strategy

Explanation:

The customer loyalty strategies are developed by a company to retain its current clients and encourage them to recommend its services or products. mainly, the client loyalty is promoted through different special discounts or additional services that a client will have if recommend the company. these strategies can be used too if the company wants the clients increase the buy of services or products; in this case if they get a certain number of products they will obtain discounts or additional products.