Blue Apron delivers to your front door all the ingredients and instructions for preparing full meals for two or four people for several occasions weekly. Delivery to your home would constitute which element of the marketing mix for Blue Apron?

place

Place

Explanation:

Place is is the part of marketing mix that determines how a product is delivered to the customer.

The strategy adopted by Blue Apron gives convinience to the customer as goods are delivered to their door step. Making Blue Apron have a competitive edge above those that do not perform this personalised service.