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22 January, 19:14

Managers are increasingly viewing the world as "one big marketplace" due to globalization and the interconnectedness of national economies. Of the possible management orientations, which would be counterintuitive to this mentality and result in an inability to see opportunities in other countries?

(A) Regiocentric orientation

(B) Multicentric orientation

(C) Geocentric orientation

(D) Polycentric orientation

(E) Ethnocentric orientation

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  1. 22 January, 19:27
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    E. Ethnocentric orientation

    Explanation:

    In the ethnocentric orientation companies do not adapt the product to the other countries in which they have operations. These companies do the same they do in their home country in the other markets and this is a mentality that can result in an inability to see opportunities in other countries as managers are not willing to make changes that can target other markets in a better way.
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