Nationwide Insurance promotes identity theft insurance with an advertisement that warns of stolen credit cards and falsified social security numbers. Which appeal is being used in this commercial to motivate the viewer to action?

Fear

Explanation:

The utilisation of fear appeal in publicising is intended to make purchasers aware of genuine potential danger. Fear appeal promoting incorporates political publicising, general well being promoting, and business publicising. In this case, the insurance company is warning people to stay away from identity thief; otherwise, they will witness terrible consequences. Sometimes fear appeal is used to attract the attention of customers and to let them know the company cares.