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Tristan and Juliet, a newly married couple who intend to go to Egypt for their honeymoon, bought a Europe travel package on Jizo Inc., an online travel site. As they have never seen Europe or used the services of Jizo before, they were largely dependent on other customers' feedback and signals for service quality. Which of the following characteristics of service is highlighted in this instance?

1. service inseparability

2. service intangibility

3. service perishability

4. service distinction

5. service variability

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  1. 2 May, 23:19
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    service intangibility

    Explanation:

    Based on the information provided within the question it can be said that the characteristic of service that is being highlighter is service intangibility. This term refers to the fact that many companies providing a service do not have any physical assets or attributes that the customer can see and decide whether what they are getting is worth the money or not. Travel agencies are such a service, since you cannot physically see the service they are providing and must depend on other customer's experiences in order to make a decision on whether to buy the service or not.
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