You've just joined a marketing and sales fraternity on campus. At your first meeting you met Robert, who is also a huge Green Bay Packers fan. Robert suggests you get together to watch the game the on Sunday. You ask for Robert's cell phone number and he replies that he doesn't own a cell phone. Robert is likely:

a. a late adopter.

b. an early adopter.

c. a laggard.

d. an innovator.

Question

Ingrid Pearson

Business

17 December, 00:43

You've just joined a marketing and sales fraternity on campus. At your first meeting you met Robert, who is also a huge Green Bay Packers fan. Robert suggests you get together to watch the game the on Sunday. You ask for Robert's cell phone number and he replies that he doesn't own a cell phone. Robert is likely:

a. a late adopter.

b. an early adopter.

c. a laggard.

d. an innovator.

+3

Answers (1)

Know the Answer?

Emmy Day · Answer 1

c. a laggard.

Explanation:

Robert is likely a laggard because this refers to people who don't want to use a new product until other similar goods are not available anymore.

The other options are not correct because a late adopter is someone that adopts a new product when the majority of people have already done it, an early adopter refers to someone that adopts a new product before most of the people do it and an innovator is someone that likes to try new technology when it appears just because is new.