Identify the market segmentation dispute in the 1970s.

a. Localization versus globalization

b. Local responsiveness versus global integration

c. Standardization versus localization

d., Adaptation versus standardization

Adaptation versus standardization

Explanation:

Adaptation is when a product is modifyed to meet the requirements and customs of a place. In standarization the products aren't modified, they are both forms to sell products overseas.

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