Diversification refers to the marketing strategy of increasing sales of current products in current markets. selling current products to new markets. selling new products to new markets. selling new products to current markets. selling the same brands in both current and new markets.

Question

Vaughn Key

Business

18 December, 02:54

Diversification refers to the marketing strategy of increasing sales of current products in current markets. selling current products to new markets. selling new products to new markets. selling new products to current markets. selling the same brands in both current and new markets.

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Answers (1)

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Melina Chapman · Answer 1

The correct answer is Selling new products to new markets.

Explanation:

The diversification strategy is the breadth of the company's products. With a diversification strategy the company reaches new markets. That is, with this strategy a company can increase its offer by presenting several products to customers, whether or not related to the business.

There are three types of diversification strategy:

Concentric Diversification: It is the incorporation of new products to the company, but related to the business (fundamental activity of the company). Horizontal Diversification: This strategy is based on the creation or incorporation of new products, not related to the main product, for current customers. Cluster Diversification: Continuing with the diversification strategies, it is now the turn of the conglomerate that consists of the incorporation of new unrelated products, but in this case they are destined to potential clients (future clients).