Tom goes to purchase a baseball. Although there are many attractive choices, a particular brand states on its package that it is the "Baseball of Major League Baseball players." This brand is using which approach to positioning?

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Bobbie

Business

13 November, 20:48

Tom goes to purchase a baseball. Although there are many attractive choices, a particular brand states on its package that it is the "Baseball of Major League Baseball players." This brand is using which approach to positioning?

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Francis Escobar · Answer 1

This brand is using the user category approach to positioning.

To add, this positioning approach highlights the user (the ideal or representative target consumer) and suggests that the product is the ideal solution for that type of person and may even contribute to their social self-identity.