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8 October, 17:52

Although mcdonald's (opening case) is competing in an unattractive industry, it has improved its performance by focusing on product innovations and by enhancing existing facilities. this improved performance is best explained by:

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  1. 8 October, 18:01
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    The resource based model.

    The resource based approach says organizations should look inside their company for sources of improvement and competitive advantage rather than looking outside to their environment (such as their industry).
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