Avon was known as the company that sold cosmetics door-to-door for a long time. In order to grow and reach new markets it began to sell jewelry through its door-to-door sales force. This involved marketing new products through existing channels of distribution. It also is now selling its products by mail order and has opened retail stores. Avon is an example of a company effectively using which strategy?

Question

Casey Lee

Business

1 August, 00:34

Avon was known as the company that sold cosmetics door-to-door for a long time. In order to grow and reach new markets it began to sell jewelry through its door-to-door sales force. This involved marketing new products through existing channels of distribution. It also is now selling its products by mail order and has opened retail stores. Avon is an example of a company effectively using which strategy?

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Answers (1)

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Iris Cunningham · Answer 1

Diversification

Explanation:

Avon is growing (diversifying) into the jewellery market place using the channel it already has (door-to-door sales). In addition it has also employed various means of distribution for its products including mail order and retail stores.

The additional distribution channels will bring Avon's product Tina larger market.