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12 September, 11:56

4. College logo T-shirts priced at $15 sell at a rate of 25 per week, but when the bookstore marks them down to $10, it finds that it can sell 50 T-shirts per week. a. What is the price elasticity of demand for the logo t-shirts? b. Indicate if the price elasticity of demand for the logo T-shirt is perfectly elastic, relatively elastic, relatively inelastic, or perfectly inelastic

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  1. 12 September, 12:25
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    Answer: PED = - 1.665

    The price demand elasticity is relatively elastic because PED is greater than 1 ... (ignore the minus sign)

    Explanation:

    Using the formula PED = % change in quantity / % change in price

    PED = ((Q1 - Q0) / (Q1 + Q0)) / ((P1 - P0) / (P1+P0)) ... EQU 1 where Q1 = 50 is quantity of product at Price P1 = 10 and Q0 = 25 is quantity of product at Price P0 = 15 and PED is price of elasticity

    Substituting figures into equ1

    PED = ((50 - 25) / (50+25)) / ((10 - 15) / (10+15))

    PED = - 1.665
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