The salesperson's objective is to begin converting a prospect into a customer by creating a desire for the product or service during which stage in the personal selling process?

The answer is known as presentation

Explanation:

The steps involved in personal selling process are highlighted below:

Prospecting involves determining the product or service that one needs to sell to the prospective customer through careful selection

Preapproach is about collecting information about the customer in order to derive a suitable approach in meeting with the customer

Approach is the process of meeting with customer

Presentation is about showcasing the product's unique values to the customer

Close involves getting a buy commitment from the buyer

Follow up is about finding how satisfied the customer was with the product bought