In order for ads to be effective, what is the first thing that they must do?

Offer reasons why the product is better than others.

Be seen and get the attention of consumers.

Get the consumer to visit a store.

None of the above.

Bryan searched for a new bank prior to filling out his direct deposit form at his new employer. He noted that 2-4-7 Bank offered higher interest rates on savings accounts and money market accounts;

Heavy sales of umbrellas during a rain storm is an example of which of the following? Group of answer choices A trend A causal relationship A fad A coincidence None of the above

The is the only price where quantity demanded is equal to quantity supplied. A. equilibrium price B. horizontal axis intercept C. vertical axis intercept D. market price

You have determined that an OCF of $142,098 will result in a zero net present value for a project, which is the minimum requirement for project acceptance. The fixed costs are $418,000 and the contribution margin per unit is $87.20.

The Maybe Pay Life Insurance Co. is trying to sell you an investment policy that will pay you and your heirs $31,000 per year forever. Suppose a sales associate told you the policy costs $476,000. At what interest rate would this be a fair deal?

Assume that total costs assigned to the setup activity cost pool in March are $120,000 and 100 setups were completed in March. Further, assume that during March machines were setup 20 times to make product X5.

The accounting cycle starts with a. closing out the periodic accounts. b. recording the transaction based on the information in a source document. c. preparing the financial statements. d. preparing the adjusting entries.

Ratemakers at ABC Insurance Company calculated the pure premium to be $280 for a risk they were considering insuring. What is the gross rate for this risk, assuming a 30 percent expense ratioA) $364 B) $400 C) $430 D) $520

When plant assets are purchased as a group in a single transaction for a lump-sum price, the cost of the purchase is allocated among the different types of assets acquired based on their relative market values. true or false

What are the security and management issues concerning virtual offices, especially hooked up into large virtual networks?