Which of the following statements about advertising is most accurate? Advertising is the least costly form of promotion because ads go through significant pretesting.

The correct answer is letter "E": Through advertising, a company can control, to some extent, to whom the message is sent.

Explanation:

Advertising is the main key to Marketing by which companies promote their goods or services in an attempt to attract a target population. However, the process of determining what advertising technique a firm will use is not that simple. A series of psychological approaches are used to reach consumers strategically.

Companies at a certain level, manage their marketing audience. Though, different mediums of communication allow people of all kinds, not necessarily the company's target population, to be aware of the promotion somehow.