Underneath the headline, "Fully Loaded," in an ad for Brett shotguns was written "Our most comprehensive line of autoloading shotguns ever." This second statement was printed in a typeface larger than the body copy but smaller than the headline.
The second statement in the ad is an example of a (n):
A. story line.
B. subhead.
C. jingle.
D. indirect headline.
E. noise.
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