The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown: Constraint Television Radio Online Audience per advertisement 100000 18000 20000 Cost per advertisement $2000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. If the promotional budget is limited to $31,100, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media? If required, round your answers to the nearest dollar.
Answers (1)
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers
You Might be Interested in
The most common type of firm in the united states is the a. proprietorship. b. partnership. c. corporation. d. limited partnership.
Answers (1)
When measuring GDP for a particular year, economists exclude the value of the used furniture bought and sold because a. It is not reported anywhere. b. It was counted in GDP in some previous year. c. It is a durable good. d.
Answers (2)
company reported income before taxes of $800,000 for Year 2. The company did not have temporary taxable differences at the end of Year 1 but reported a net deferred tax asset of $6,000 for Year 2. The effective income tax rate is 30 percent.
Answers (1)
You may choose a standardized tool because A. such tools often capture learning in all of the domains. B. such tools are fail-proof. C. such tools capture spontaneous, child-directed learning. D. you're required to use it.
Answers (1)
Assume that your university increase tuition only at the rate of inflation. how much will a $23,000-per-year college cost 15 years from now if inflation is at an annual rate of 8.0%
Answers (1)
New Questions in Business
A leftward shift in the long-run aggregate supply curve is most likely going to cause which of the following? A) decrease in the average price level B) increase in the average price level C) increase in real output
Answers (1)
Free market economy how are prices set?
Answers (1)
Patel Service Co. does make a few sales on account but is mostly a cash business. Consequently, it uses the direct write-off method to account for uncollectible accounts. During Year 1, Patel Service Co.
Answers (1)
Accepting a special order will improve overall net operating income if the revenue from the special order exceeds: a. the contribution margin on the order. b. the incremental costs associated with the order. c.
Answers (1)
The debit side of an account a. depends on whether the account is an asset, liability, or owner's equity b. is the left side of the account c. can be either side of the account depending on how the accountant set up the system d.
Answers (1)