An important lesson about pricing is a. When bargaining with the customer, do not bargain over the unit price, bargain over the bundled price b. Bargain with the customer over everything c. When bargaining with the customer, do not bargain over the bundled price, bargain over unit price d. Do not bargain with the customer

Question

Kamden Salazar

Business

22 November, 14:26

An important lesson about pricing is a. When bargaining with the customer, do not bargain over the unit price, bargain over the bundled price b. Bargain with the customer over everything c. When bargaining with the customer, do not bargain over the bundled price, bargain over unit price d. Do not bargain with the customer

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Answers (1)

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Kelsey Davidson · Answer 1

The correct answer is letter "A": When bargaining with the customer, do not bargain over the unit price, bargain over the bundled price.

Explanation:

Bargaining is the act by which a buyer and a seller discuss what should be the price the buyer should pay and the seller should accept for a product or service. From the seller side, it is convenient if the bargain is done in bundled goods since the overall discount could be offset by the discount of one or two units included in the bundle. If case the bargain is only negotiated for one unit, the sellers' expected profit will be reduced.