Burgerama Inc., a popular fast-food chain, is famous for its fries and hash browns. It is one of the few fast-food chains to exclusively use the potatoes from its own farms. However, its potatoes can be harvested for only three months of the year. Which of the following marketing functions can Burgerama employ to achieve time utility and satisfy year-round demand for its exclusive fries and hash browns?

Question

Leia Hanna

Business

21 June, 20:23

Burgerama Inc., a popular fast-food chain, is famous for its fries and hash browns. It is one of the few fast-food chains to exclusively use the potatoes from its own farms. However, its potatoes can be harvested for only three months of the year. Which of the following marketing functions can Burgerama employ to achieve time utility and satisfy year-round demand for its exclusive fries and hash browns?

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Answers (2)

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Jadyn Weber · Answer 1

Storing

Explanation:

In marketing, storage refers to holding goods between the time that they are produced until the time that they are processed and sold. It is the time between the production of the good (services cannot be stored or stocked) and its sale.

In this case, the storage is carried out after previously cleaning, peeling, cutting and packing the potatoes. The raw materials are stored, since the finished goods cannot (old french fries are terrible).

Howard · Answer 2

storing

Explanation:

Based on the scenario being described it can be said that the marketing function that can be followed to solve this problem would be storing. By storing the necessary ingredients, which in this case are potatoes, the company will have them year round to meet the constant demand of their famous fries and hash-browns.