Undifferentiated marketing would be defined as:

a. The full positioning of a brand; the full mix of benefits upon which it is positioned.

b. A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each.

c. Forming segments of consumers who have similar needs and buying behavior even though they are located in different countries.

d. A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.

Question

Heather Frye

Business

9 June, 06:33

Undifferentiated marketing would be defined as:

a. The full positioning of a brand; the full mix of benefits upon which it is positioned.

b. A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each.

c. Forming segments of consumers who have similar needs and buying behavior even though they are located in different countries.

d. A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.

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Answers (1)

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Keira Parsons · Answer 1

d. A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer

Explanation:

In an undifferentiated market, the market is not divided into segments and rather the whole market is taken up employing the same marketing mix of similar products available for similar prices in similar places or markets and employing similar promotion activities.

Such a marketing strategy would be suitable in markets where consumers have similar needs and requirements for a particular product. For example this strategy maybe used for marketing of soft drinks.

Here, the whole market represents one homogeneous group to the marketer.