What is positioning? A. A part of a company-driven marketing strategy B. Dividing a market into smaller groups of buyers C. Developing profiles of market segments D. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers E. Selecting which segments to enter

Question

Giovani Manning

Business

10 September, 21:49

What is positioning? A. A part of a company-driven marketing strategy B. Dividing a market into smaller groups of buyers C. Developing profiles of market segments D. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers E. Selecting which segments to enter

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Mariam Cain · Answer 1

D. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers

Explanation:

Positioning simply consists in establishing a specific market position for the product or service relative to the products or services that the competition offers.

For example, Wal-Mart has found that its most effective positioning strategy is to occupy the market place of the cheapest retail store. Wal-Mart does not try to appeal to everyone, it tries to offer the cheapest products in the market (which in itself has a very wide appeal, but the appeal is not universal anyway).