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20 June, 21:42

Demographics is the most difficult factor of differentiated marketing to determine. True False

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  1. 20 June, 21:51
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    False

    Explanation:

    Demographic segmentation consists of dividing the market into groups based on demographic variables Demographic segmentation variables are age, gender, family size, income, occupation, education, religion, ethnicity, and nationality most popular base for segmenting customer groups demographic data are plentiful customer wants and needs often link closely to these variables.
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