It is less expensive to sell a product to a new customer than to an existing customer.

a. True

b. False

Question

Daffy

Business

29 September, 04:01

It is less expensive to sell a product to a new customer than to an existing customer.

a. True

b. False

+4

Answers (1)

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Alfredo Duffy · Answer 1

Most companies put the same amount of effort into keeping a customer as they do gaining a new one. Research shows that it's cheaper to retain an existing customer over getting a new one, if that's the case ... then it would be less expensive to sell a product to an existing customer rather than a new one.

It is less expensive to sell a product to a new customer than to an existing customer.a. Trueb. False

It is less expensive to sell a product to a new customer than to an existing customer.

a. True

b. False