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2 September, 03:28

An American Express advertising claim that "membership has its privileges" creates which type of reference group? a. aspiration groupb. dissociative groupc. secondary reference groupd. integrated group

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  1. 2 September, 03:56
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    aspiration group:

    Explanation:

    aspiration group:

    it is defined as those group which includes any individual who has influential power to other, it is not necessary this person must be some unknown but it can be someone against whom people want to compare themselves.

    for example - many sports equipment firm used athletes as brand ambassador to represent their products and this reflect what people actually like to be.
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