Camille's Calendar Company, after learning that the main sellers of the company's calendar products were limited to small gift shops, posed this question: Are there promising new markets for our products? This question focuses on which aspect of marketing research? a. Planning

b. Problem solving

c. Control

d. Product placement

e. Distributorship selection

Question

Woodard

Business

22 December, 07:37

Camille's Calendar Company, after learning that the main sellers of the company's calendar products were limited to small gift shops, posed this question: Are there promising new markets for our products? This question focuses on which aspect of marketing research? a. Planning

b. Problem solving

c. Control

d. Product placement

e. Distributorship selection

+4

Answers (1)

Know the Answer?

Catalina Oneill · Answer 1

a. Planning

Explanation:

Planning as an aspect of marketing research deals with searching for potential markets, and details of actions to be taken in order to meet the needs of current and potential customers.

It simply entails setting of goals on how to broaden the scope of the customer base of a company, while retaining the current level of customers, and how best to meet these goals.