You have been asked by Coca-Cola's product manager to present the arguments for and against extending the Coke brand to a new cola drink. What would be the arguments for and against extending the Coke brand to a new cola drink?

Extending the Coca-Cola brand to a new cola drink would great a new product and in the face of consumers and expand the market share. It would refresh the presence of the Coca-Cola brand in the minds of the consumers ànd great a new market buzz for the brand.

On the other hand, extending the Coca-Cola brand into a new cola drink May in the long run, become counter productive as it may weaken the cocacola brand strength and uniqueness in the eyes of the consumers. One special thing about the Coca-Cola brand is that it has maintained its brand integrity over decades anything next to that would only seem like a cheap imitation.