Sunrise foods has been developing a new line of meatless breakfast sandwiches. Sunrise has identified a market segment and, through the use of surveys and blind taste tests, has found that members of the segment react favorably to the new offerings. Which criterion for evaluating segment attractiveness does the segment meet?

Question

Karly Villanueva

Business

3 October, 09:16

Sunrise foods has been developing a new line of meatless breakfast sandwiches. Sunrise has identified a market segment and, through the use of surveys and blind taste tests, has found that members of the segment react favorably to the new offerings. Which criterion for evaluating segment attractiveness does the segment meet?

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Answers (1)

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Powell · Answer 1

Responsiveness

Explanation:

Segmentatiom is the process by which a business targets a group of customers based on shared characteristics which may include education, income, age, race, location, and so on.

Responsiveness is the stage of segmentatiom where the appeal of the product to customers are tested. It is a very important stage. If customers don't respond positively to a product the aim of targeting them is defeated.

Sunrise foods used surveys and blind taste tests to guage the responsiveness of the segment to the new line of meatless breakfast sandwiches. The result was a favourable reaction from the segment to the new product offering.