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5 July, 18:12

Product differentiation refers to the:

a. response of incumbent firms to new entrants.

b. belief by customers that a product is unique.

c. ability of the buyer of a product to negotiate a lower price.

d. fact that as more of a product is produced the cheaper it becomes per unit.

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Answers (1)
  1. 5 July, 18:34
    0
    Product differentiation refers to "belief by customers that a product is unique".

    Explanation:

    Product Differentiation:

    It is such a marketing strategy in which a business presents its products or services as "unique" by making it different from all of its products or services and from the products or services of its competitors.

    For example:

    If a company X offers some kind of special shoes that no other company is offering so that product is unique and it makes their customer feel special.

    So, In our case the option B that states that "Belief by customer that a product is unique" is correct as the above mentioned feature of a company X is unique one. Other Options are not correct in the given scenario as they are not related with the product differentiation phenomenon.
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Home » Business » Product differentiation refers to the: a. response of incumbent firms to new entrants. b. belief by customers that a product is unique. c. ability of the buyer of a product to negotiate a lower price. d.
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