Core innovations refer to the invention of breakthrough products or services that don't exist yet and that are aimed at creating brand-new markets and customers. a. trueb. false

Question

Charlize Christensen

Business

23 August, 02:40

Core innovations refer to the invention of breakthrough products or services that don't exist yet and that are aimed at creating brand-new markets and customers. a. trueb. false

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Daniel Bush · Answer 1

False.

Explanation:

Core innovations are an effort to make small incremental changes to an already existing product, and incremental entry into an already existing market.

For example improving on the taste of pizza that is already being produced to make it better. This does not create a new product but rather adds value to existing product line.

So the statement above that core innovations refer to the invention of breakthrough products or services that don't exist yet and that are aimed at creating brand-new markets and customers, is false.