The role of the CEO in setting the ethical tone for a company is:
a. to making sure that the written code of ethics is enforced throughout the organization.
b. not greater or smaller than the role of every other employee in the company; where ethical behavior is concerned, everyone has an equal responsibility.
c. to establish high ethical standards, clearly communicate these standards, and demonstrate a strong personal commitment to them.
d. to establish ethical freedom throughout the organization, for every employee to choose his or her ethical standards at liberty, depending on the situations.
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