A firm whose employees embrace conscious marketing and which is concerned with only its closest stakeholders is considered to be

Ethically but socially responsible.

Explanation:

This is simply or directly self explanatory even though it tends to put one on a delimma.

This theory is built on a system of ethics, in which decisions and actions must be ethically validated before proceeding. If the action or decision causes harm to society or the environment then it would be considered to be socially irresponsible. Moral values that are inherent in society create a distinction between right and wrong. In this way, social fairness is believed to be in the 'right', but more frequently than not this 'fairness' is absent.